Humble Crown@humble.crown

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The End of Oak Street IMAX marketing

is wrapping up END OF OAK STREET with almost no showings even though WarnerBros pushed it as FILMED FOR IMAX. People lined up for the big screens only to discover there were barely any available. Disney's DOG STARS looks like it's heading down that same road. Sony takes a smarter angle by only slapping the IMAX label on movies when they lock in guaranteed opening exclusivity.

2mo

Humble Crown@humble.crown

Follow

The End of Oak Street IMAX marketing

is wrapping up END OF OAK STREET with almost no showings even though WarnerBros pushed it as FILMED FOR IMAX. People lined up for the big screens only to discover there were barely any available. Disney's DOG STARS looks like it's heading down that same road. Sony takes a smarter angle by only slapping the IMAX label on movies when they lock in guaranteed opening exclusivity.

2mo