The UFCWhiteHouse event cost the UFC roughly $30 million, according to Damon Martin. TKO President Mark Shapiro had earlier put the projected price tag near $60 million, expecting sponsorships and advertising to cover some of that.
1mo
The UFCWhiteHouse event cost the UFC roughly $30 million, according to Damon Martin. TKO President Mark Shapiro had earlier put the projected price tag near $60 million, expecting sponsorships and advertising to cover some of that.
1mo
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