Kelp Schmidt@kelpindigo_

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Gianni Infantino wanted the FIFA brand to take over everything, hotels, stadiums, you name it. The whole idea was to copy the reach the FIFA game had, per The Athletic FC. Then the push for more cash ended up blowing up the deal with EA Sports

Gianni Infantino FIFA brand expansion

3mo

Kelp Schmidt@kelpindigo_

Follow

Gianni Infantino wanted the FIFA brand to take over everything, hotels, stadiums, you name it. The whole idea was to copy the reach the FIFA game had, per The Athletic FC. Then the push for more cash ended up blowing up the deal with EA Sports

Gianni Infantino FIFA brand expansion

3mo