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Best-selling smartphone brands globally in 2025, per IDC, Counterpoint, Omdia: 1. Apple (US), 240M 2. Samsung (South Korea), 238M 3. Xiaomi (China), 163M 4. vivo (China), 105M 5. OPPO (China), 101M 6. Honor (China), 65M 7. Realme (China), 58M 8. Motorola / Lenovo (US/China), 50M 9. Huawei (China), 45M 10. Tecno (China), 44M 11. Infinix (China), figures not shown
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