Rogers Jamie@rogers_jamie

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World Cup Final 63M US viewers

For most of the last century, the U.S. didn't care about the sport they call "soccer." And still don't, really. But growing popularity since the 2000s plus the growing Latino demographic helped the World Cup Final reach 63 million viewers in the U.S., the biggest viewership for any event on that network.

1mo

Rogers Jamie@rogers_jamie

Follow

World Cup Final 63M US viewers

For most of the last century, the U.S. didn't care about the sport they call "soccer." And still don't, really. But growing popularity since the 2000s plus the growing Latino demographic helped the World Cup Final reach 63 million viewers in the U.S., the biggest viewership for any event on that network.

1mo