@rogers_jamieCheap seats on TUE Discount Day and still barely anyone showed for DIGGER. AlejandroGIñárritu put TomCruise in an R-rated dark comedy and it managed 1.1M at the US box office, only a 48.9% bump from MON. The rest of the slate: Mickey17 2.5M (+59.4%), VanillaSky 2.2M (+0.3%), Napoleon 2M (+37.3%), TheBride 792k (+55.6%). Five days in, DIGGER sits at a 9.9M US cume. Discount pricing was supposed to be the point and it did nothing.
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