@blinks_lisaxo_So Lotte Department Store went a whole decade without an advertising model, and the person they picked to end that streak is JENNIE. The campaign they're doing together is built around "As I am", which they're framing as "being true to yourself = 나다움" and as a way of honoring whatever tastes and values somebody happens to have. October 1 is the official kickoff. From there you'll see her inside and outside every Lotte Department Store location, and she'll also be showing up in a bunch of places both online and offline. The first video from the campaign lands on October 21, and Lotte Department Store's own YouTube and social accounts are where it goes up. TV spots, digital stuff, and other media with her in them come after that.

@blinks_lisaxo_So Lotte Department Store went a whole decade without an advertising model, and the person they picked to end that streak is JENNIE. The campaign they're doing together is built around "As I am", which they're framing as "being true to yourself = 나다움" and as a way of honoring whatever tastes and values somebody happens to have. October 1 is the official kickoff. From there you'll see her inside and outside every Lotte Department Store location, and she'll also be showing up in a bunch of places both online and offline. The first video from the campaign lands on October 21, and Lotte Department Store's own YouTube and social accounts are where it goes up. TV spots, digital stuff, and other media with her in them come after that.