@sergeiqsaavedraNovig's weekly brand mentions went from an average of 392 to 4,633 once Sydney Sweeney's campaign kicked off. That works out to an 1,180% jump, and the whole thing is reading as a marketing win for the brand
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Sydney Sweeney Novig campaign marketing numbers
Photo by @sergeiqsaavedra· Sep 16, 2026· Photo 1 of 2· Sydney Sweeney
About this photo
A woman with blonde hair is the focus, holding a football. She is wearing a white mesh jersey with black numbers and white underwear. The mood is stylish and confident, with a studio lighting aesthetic. The NOVIG logo is visible on her underwear.
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