@rogers_jamieSpeaking of which, Paramount’s new action thriller ByAnyMeans, despite being well received by audiences who have it a chance, fell to #5 on LaborDay holiday behind Cars rerelease at US BoxOffice, after grossing 1.7M on MON, dropping -29.2% from SUN. The film hits a 9.2M cume after 4 days. With a 29M production price tag not including marketing, it’s another of those films that will have to pray for international markets and strong legs domestically to come to its rescue.

@rogers_jamieSpeaking of which, Paramount’s new action thriller ByAnyMeans, despite being well received by audiences who have it a chance, fell to #5 on LaborDay holiday behind Cars rerelease at US BoxOffice, after grossing 1.7M on MON, dropping -29.2% from SUN. The film hits a 9.2M cume after 4 days. With a 29M production price tag not including marketing, it’s another of those films that will have to pray for international markets and strong legs domestically to come to its rescue.