@kittichaiPeople Brands and Things sat down with Urban Decay's Global Head, Anika Majithia, who opened up about what inspired Mika's Campaign and shared a few fun behind-the-scenes moments.
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Anika Majithia on Mika's Campaign inspiration
Photo by @kittichai· Aug 3, 2026· Photo 1 of 2· Mika Pikazo
About this photo
The image is a text-based social media post. It features a conversation between "PBT" and "AM" discussing a campaign story and creative references. The mood is informative and conversational, with "AM" explaining the behind-the-scenes concept and inspirations. The text mentions "Mika's personality" and a reference to "the hottest man on the internet."
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