@not_a_real_sugarEA's VP of advertising stated that video games present a major opportunity to integrate ads directly into gameplay. EA has already launched a platform for this purpose. The approach is more suited to sports games than premium titles. Take-Two has indicated that ads would not be appropriate for GTA 6. What are your thoughts? #ElectronicArts
View original postPhoto by @not_a_real_sugar· Jul 17, 2026· Electronic Arts
The focus is the EA logo on a large circular screen. The screen is lit by dramatic orange spotlights from above and behind. The mood is news-like and serious. The text overlay reads: GAMERANT NEWS 'THAT'S A HUGE OPPORTUNITY' EA EXEC TALKS IN-GAME ADVERTISEMENTS.
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Electronic Arts shuts down 2015 game@not_a_real_sugarEA's VP of advertising stated that video games present a major opportunity to integrate ads directly into gameplay. EA has already launched a platform for this purpose. The approach is more suited to sports games than premium titles. Take-Two has indicated that ads would not be appropriate for GTA 6. What are your thoughts? #ElectronicArts
View original postPhoto by @not_a_real_sugar· Jul 17, 2026· Electronic Arts
The focus is the EA logo on a large circular screen. The screen is lit by dramatic orange spotlights from above and behind. The mood is news-like and serious. The text overlay reads: GAMERANT NEWS 'THAT'S A HUGE OPPORTUNITY' EA EXEC TALKS IN-GAME ADVERTISEMENTS.
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