High quality original content featuring JENNIE for Lotte Department Store is an edit from 2026. The it girl status shines through this Blackpink and kpop campaign update where jenniekim brings the vibe to the department…
Lotte Department Store
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Shin Kyuk-ho established Lotte Department Store in 1979, launching the first location in Myeongdong, Seoul.
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So Lotte Department Store went a whole decade without an advertising model, and the person they picked to end that streak is JENNIE. The campaign they're doing together is built around "As I am", which they're framing as…
